Yahoo!® Small Business has become one of the outstanding and dominant players in both the search engine portal and small-business services fields. The scope of their popularity and brand-identity leaves them with few rivals in the realm of online advertising options.
Started in 2000, Search123 was one of the first pay-per-click services available on the Internet. Their ongoing relationships with online search engines and their respective companies allows them to provide unique opportunities for advertisers and a reach of customers than many PPC services cannot match.
Yahoo! Search Pros:
Name-brand, universally recognized service
Full-service setup available for $199
Search123 Pros:
Older, well-established company
Optional spending limits for ongoing ads
Generous selection of reporting tools
Yahoo! Search Cons:
Minimum bid more expensive than most
Search123 Cons:
Free credit requires minimum funding amount
Yahoo! Search Conclusion
The traffic of Yahoo!® as a web content portal and search engine has few rivals online, and this Small Business division allows companies access to that network that might not otherwise qualify or afford such services. This name brand is the most expensive PPC partner we have but the level of service is appropriate to the costs.
Search123 Conclusion
Search123’s network includes hundreds of content-rich web sites as well as directories and search engines generating millions of searches and related links each month. While their network reach is expansive, they do not receive a significant amount of distribution from portals powered by Overture or Google.
