Yahoo!® Small Business has become one of the outstanding and dominant players in both the search engine portal and small-business services fields. The scope of their popularity and brand-identity leaves them with few rivals in the realm of online advertising options.
MIVA is the new name for the FindWhat.com Group. Formed in 2004, MIVA has acquired or merged with many companies around the globe, including Espotting, B&B Advertising, MVCool and Comet Systems. Based out of Fort Myers, Florida, MIVA has grown to become one of the largest media groups in the world.
Yahoo! Search Pros:
Name-brand, universally recognized service
Full-service setup available for $199
MIVA Pros:
Widely dispersed, multinational corporation
Robust suite of management tools
Yahoo! Search Cons:
Minimum bid more expensive than most
MIVA Cons:
Minimum bid more expensive than most
Yahoo! Search Conclusion
The traffic of Yahoo!® as a web content portal and search engine has few rivals online, and this Small Business division allows companies access to that network that might not otherwise qualify or afford such services. This name brand is the most expensive PPC partner we have but the level of service is appropriate to the costs.
MIVA Conclusion
MIVA offers world-class online service to some of the leading corporations around the world. Their online tools plus the reach of their network places their service at the top of many marketing industry "best of" lists.
