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MIVA is the new name for the FindWhat.com Group. Formed in 2004, MIVA has acquired or merged with many companies around the globe, including Espotting, B&B Advertising, MVCool and Comet Systems. Based out of Fort Myers, Florida, MIVA has grown to become one of the largest media groups in the world.
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Started in 2000, Search123 was one of the first pay-per-click services available on the Internet. Their ongoing relationships with online search engines and their respective companies allows them to provide unique opportunities for advertisers and a reach of customers than many PPC services cannot match.
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MIVA Pros:
- Widely dispersed, multinational corporation
- Robust suite of management tools
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Search123 Pros:
- Older, well-established company
- Optional spending limits for ongoing ads
- Generous selection of reporting tools
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MIVA Cons:
- Minimum bid more expensive than most
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Search123 Cons:
- Free credit requires minimum funding amount
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MIVA Conclusion
MIVA offers world-class online service to some of the leading corporations around the world. Their online tools plus the reach of their network places their service at the top of many marketing industry "best of" lists.
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Search123 Conclusion
Search123’s network includes hundreds of content-rich web sites as well as directories and search engines generating millions of searches and related links each month. While their network reach is expansive, they do not receive a significant amount of distribution from portals powered by Overture or Google.
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| Want to compare more? Compare MIVA versus Search123 versus Enhance |
