Enhance Interactive is a subsidiary of Marchex, Inc., an online marketing company and publisher of local content. Established in 1999 in Provo, Utah, Enhance serves a base that includes hundreds of search engines and directories at a reasonable incremental cost.
Yahoo!® Small Business has become one of the outstanding and dominant players in both the search engine portal and small-business services fields. The scope of their popularity and brand-identity leaves them with few rivals in the realm of online advertising options.
Enhance Pros:
Various package options have different minimum bids
Affiliate programs available
Yahoo! Search Pros:
Name-brand, universally recognized service
Full-service setup available for $199
Enhance Cons:
Different pricing for Yahoo! network distribution
Yahoo! Search Cons:
Minimum bid more expensive than most
Enhance Conclusion
Enhance Interactive’s distribution includes some of the top networks such as InfoSpace, Excite and the Marchex family of companies. Highly rated by industry publications such as ClickZ and BizRate, Enhance offers one of the best values for PPC services on the market today.
Yahoo! Search Conclusion
The traffic of Yahoo!® as a web content portal and search engine has few rivals online, and this Small Business division allows companies access to that network that might not otherwise qualify or afford such services. This name brand is the most expensive PPC partner we have but the level of service is appropriate to the costs.
