Enhance Interactive is a subsidiary of Marchex, Inc., an online marketing company and publisher of local content. Established in 1999 in Provo, Utah, Enhance serves a base that includes hundreds of search engines and directories at a reasonable incremental cost.
Started in 2000, Search123 was one of the first pay-per-click services available on the Internet. Their ongoing relationships with online search engines and their respective companies allows them to provide unique opportunities for advertisers and a reach of customers than many PPC services cannot match.
Enhance Pros:
Various package options have different minimum bids
Affiliate programs available
Search123 Pros:
Older, well-established company
Optional spending limits for ongoing ads
Generous selection of reporting tools
Enhance Cons:
Different pricing for Yahoo! network distribution
Search123 Cons:
Free credit requires minimum funding amount
Enhance Conclusion
Enhance Interactive’s distribution includes some of the top networks such as InfoSpace, Excite and the Marchex family of companies. Highly rated by industry publications such as ClickZ and BizRate, Enhance offers one of the best values for PPC services on the market today.
Search123 Conclusion
Search123’s network includes hundreds of content-rich web sites as well as directories and search engines generating millions of searches and related links each month. While their network reach is expansive, they do not receive a significant amount of distribution from portals powered by Overture or Google.
